man vs. machine

Prompted to create ANY project about wine- So, naturally, I went a little crazy.

The history and culture of wine has developed in parallel to the history and cultures of humanity. But, there’s something threatening a lot of what makes us human- the rise of artificial intelligence. We are currently experiencing the fastest boom of technology ever seen in history. Tech companies have been slowly digitizing the entire job market, but some things are more special when left as is. When it comes to automation, we don’t know how far is too far… and we don’t know to what extent automation will affect the human experience. In my video, I aim to make a statement about both wine and humanity - that wine is just too human for robots. It’s been a constant cultural staple since the beginning of human history. Maybe one day A.I. will be able to recommend wine brands, but it’ll never be able to taste it. Tasting and enjoying wine has been, and forever will be reserved for us humans!

Even though my video is humorous in tone, it’s having a real conversation. There are a lot of things that are replaceable - wine not being one of them.